Key takeaways
- There is no single best market, only a best fit
- Germany and the UK are the biggest
- Italy and Spain often have lower ad costs
- You can start small and add markets step by step
The five markets in short
- Germany: the largest market, careful shoppers, high quality bar.
- United Kingdom: fast, competitive, easy language for many brands.
- France: growing, loves brands and good content.
- Italy: lower ad competition, room to rank.
- Spain: efficient ads, quick to test.
Four questions to ask
- Where is demand for my product? Check search volume and competition per country.
- Where can I be on time? Think about stock, logistics and delivery speed.
- Which rules apply? Packaging, labelling and tax differ per country.
- What can I afford to learn with? A cheaper market is a good test bed.
Common starting patterns
Many brands begin with one large market, then add one smaller market. Germany with Spain, or the UK with Italy, are common pairs. Others go to all five from day one with a single plan.
Do not just translate
Machine translation hurts conversion. Shoppers notice small errors. Use native keyword research and native writers for each market.
TipAsk a native speaker to read your main image text, title and bullets before launch.
Plan the next step
A short market study tells you where demand is highest for your own products. That is exactly what our free sales forecast gives you.
Stefano Puddu & the Ecom Partner teamAmazon Europe growth partner · Barcelona, Spain